Before promoting a product, you should first pay attention to the important things as a way of promoting the product. Starting from the market situation and conditions, promotion objectives, to how much turnover will be obtained each month. Therefore, in measuring this, you should pay attention to the things below.

1. Market segmentation

The first thing to look at before promoting your product should be segmenting the market.

Market segmentation aims to map customers from your business products later. For example, you have a business in the culinary field for students, then the main market segmentation is students.

Do not be too broad in determining the segmentation, so that you are not confused. Remember, the more specific the target market, the more likely your product promotion will be successful.

To be able to find a good market segmentation, you need to do some research first. This research can be seen from the habits of potential customers, in terms of demographics or regions to their work.

2. Promotion mission

Second, after the market segmentation has been formed, you must determine the mission or promotion objectives of a product of your business. The mission or purpose of this promotion is indeed diverse, be it for awareness to potential customers or to increase sales.

If the goal is awareness, then you have to be more observant in doing promotion gift, because by doing effective promotions, potential customers become more familiar with your product.

Meanwhile, if the goal is to increase sales, then you can take advantage of the psychology of prospective customers. Repeated promotions can affect the minds of potential customers, especially when using persuasive sentences and do not tend to pressure consumers.

This promotional mission is also closely related to the message your brand wants to convey the coffee shop merchandise.

3. Selecting media

The next or third step as an effective way of promoting products, you must determine the medium. Choosing this medium is very important to see which market has the best potential.

In the modern era like now, in promotion you will be faced with two main media choices, whether you want to choose conventional media or choose digital media.

This conventional media is the old method used in promotion. For instance, by introducing items on boards, through flyers or handouts to holding an event to present your products.

While the subsequent way is through the advanced domain, in this domain you can utilize it through social media, websites and blogs. You can also choose one of them, but for a business visionary who can see the market and has the spending plan sometimes choose both for their promotion.