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Explores how international manufacturers have expanded their presence in the Australian market – and how the brand-only store model has increased competition with independent retailers. The company and brand was outlined as a ‘brand-only’ chain in the 2010 State of the Industry Report – rather than a nice jewellery chain. It examined, and measured, the variety of jewelry stores within the main purchasing centres in each state and, curiously, discovered that jewellers accounted for a ‘standard’ 5 per cent of all specialty shops in main purchasing centres. The ‘big boy’ of the Australian jewellery business, James Pascoe Ltd , the…