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Introduction
According to Matt Davies Stockton, there are over a billion websites on the internet, and launching a website isn’t enough to put yourself or your business out there. You also need to get your website verified with Google and prove ownership for improving your website and enhancing your digital marketing campaigns. Let’s figure out how you can do that.
The Details
1. Google Analytics – If you have a Google Analytics asynchronous tracking code installed on your website, half the work is done. You can get your website verified with just a few clicks by leveraging Google Analytics. Select Google Analytics from Other verification methods and simply click on Verify. If you don’t have the Google Analytics code installed on your website, you can do so with the help of a WordPress plugin. After you apply for verification, the tracking code should appear on your homepage.
2. DNS verification – You can also verify your website by tweaking your DNS configuration. For that, you need to select the option of verifying with the Domain method. On the new window, you’ll get a TXT record that needs to be copied and added to your domain’s DNS configuration. Some DNS providers even allow you to do this from their dashboard and directly add the code from the Google Search Console.
3. Google Tag Manager – If you are using Google Tag Manager, verifying your website is as simple as a single click. Make sure that you have the Google Tag Manager snippet active on your site and open the Google Search Console. Choose Other verification methods and select Google Tag Manager. Click on the big Verify button and you’ll get verified with Google almost immediately. That’s the greatest advantage of this method.
4. Meta tag – To use this method, go to other verification methods under Google Search Console and click on the COPY button. Next, add a Headers and Footers plugin to your website and navigate to the plugin from your WordPress settings. Here, you’ll get a box named Scripts in Heading. You can paste the meta tag that you copied from the Google Search Console in this box. Finally, save the changes. If you’re comfortable with coding, you can also add the meta tag manually by editing WordPress core files.
5. WordPress SEO Plugins – Users of a WordPress SEO plugin can also get their website verified through tools provided by those plugins. You can find these tools under Webmaster Tools, or something similarly named under the General settings of your SEO plugin. Next, go to Google Search Console and copy the HTML tag under other verification methods. When you paste the tag in the Google verification code box under Webmaster Tools, the plugin will automatically strip it down to the necessary verification code. Save the changes and you’re done.
Conclusion
Matt Davies Stockton suggests that you use the tips mentioned above to get your website verified with Google. That way, you can access market data for free, make your site appear the way you want in search results, and get access to tools for targeting your desired audience group.